Schneider Electric (SE) is a French multinational power management systems company. It supplies all the products you need to power a building. From a simple flat to an entire campus.

During a workshop in Amsterdam, the CEO of Schneider Electric (Egypt & North Africa) summed up our work very well: ‘When you start with the experience of your customers and learn to understand them better, then after that it is very easy to do the right things for them.’

In Cairo’s Attaba district, many electricians do their shopping. For Schneider Electric, this is the perfect opportunity to support them precisely here. But how?

Interviews and observations in the neighbourhood taught us a lot about people’s needs. To inspire the team, we also paid a visit to IKEA. In what ways is Attaba similar to IKEA? What can we learn from them about routing, safe loading and unloading and in-store information facilities? IKEA was a source of inspiration.

We found a suitable approach for each project. In the factory, the customer journey was central and we drew up Customer Journey Maps. And in the head office showroom, too, we found opportunities to improve the customer experience.