KLM Studio

The KLM Service Design Studio

The Case

To make passengers feel even more at home, KLM is constantly working on improving its services. Part of this process is exploring themes that may be important to passengers and KLM in the future.

The Service Design Studio is part of the KLM vision in which employees and passengers are even closer together. By understanding what passengers find important as a person, you will ultimately be able to serve them better as a customer.

This page is currently under construction!


Designing the future of travel.

The Service Design Studio delivered 50 specific opportunities for KLM to make their passengers feel more at home.

Want to know more?
Download the Case Study!


Open innovation with passengers, in a place where more than 40.000 people pass by every day.

Design Research

Putting people first

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Strategic Design

Tap into unexplored areas

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Designing Cultures

Cultivate a creative environment

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Get in touch

Want to involve your clients in the innovation process?
Call +31 30 8903220 or send an e-mail!

Design in
the service
of people

Schaverijstraat 11
3534AS Utrecht
030 8903220