KNMG
Learning by doing
The Case
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Client
KNMG
Objective
Learning to work in a design-driven way on issues within the organization.
Outcome
The participants got acquainted with the working method and experienced the value of design.
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Context
In the Design Thinking Introduction training we never work directly with the explicit issues of the client. These are often complex and deserve more attention. In the introduction training, we work with challenges from a different context and guide the participants through the design process. In subsequent training courses, we can then go deeper into the preparation of personas, customer journey maps and the development of scenarios and pilots.
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Title
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Design Research
Putting people first
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